Art Direction
Design
Branding
Identification
System Guidelines
Brand Guidelines
High-speed trainsets – Bielik
"Bielik" is a new brand for multiple-unit train, present primarily in visual identification elements and on the sides of trains. The brand name refers to the white-tailed eagle, a species found primarily in Poland, a symbol of strength, freedom, and national pride. On the one hand, it is descriptive, evoking associations with Polishness, and power; on the other, it is evocative, evoking positive associations with speed, space, wilderness, and beauty.