Biedronka
Advertising campaign
Art Direction
Design
Logo
Marketing materials
Biedronka / Ciabatta / Advertising campaign
The aim of the campaign was to inform customers about the advantages and availability of a new type of product offered by the Biedronka chain of stores. Better taste, better structure, longer freshness - these are the features of bread with longer fermentation.
The production of long-fermented baked goods is a process that involves an extended fermentation time of the dough in order to obtain better quality bread. As a result, the bread becomes more aromatic, has a more developed structure and stays fresh longer. Long fermentation is most often used in the production of sourdough bread, but also in other types of bread.
Agency: Duda Polska
Client: Jeronimo Martins
Creative Directors: Łukasz Napolski, Rafał Forkasiewicz
Director: Jacek Szymański
Production house: OTO Film